About us

About Us

Scoop Studio was created in 2020 by our founder, Sarah Cooper.

Growing up with English and Persian parents meant that she was surrounded by cultures that created a love for not only timeless style but also a desire to be unique in what she wore, no matter what the occasion.

Having worked in the fashion industry in the UK for several years before starting a family, Sarah realised there was no style-led knitwear in all-natural fibres that had the wearable, versatile aesthetic women like her wanted. Sweaters from the big brands never kept her warm or weren’t soft enough, whilst even the cosiest pieces from the more practical brands lacked that something special.

Creating designs that flatter the shape of the individual and that can be paired with a myriad of different items to create a look not found on the high street, became Sarah’s mission. Therefore, Scoop Studio was created, a label for women that focuses on relaxed, ageless style with sustainable values at its’ core.

Each piece is designed in-house with the proportions of real women in mind and we have sourced the highest quality Merino wool and cashmere blend that is not only ultra soft but also machine washable. As a company we have no interest in ‘fast fashion’ so our collections are designed to provide you with timeless pieces that will last.

All our designs are produced in small runs, so you can shop premium knitwear that is wearable, cosy and more importantly, not available anywhere else.